Put yourself in the customer’s shoes
Start by putting yourself in the customers shoes for a minute. Its all about trust, so think about what a customer needs to do business with you:
- Over-describe products to avoid misunderstandings and stand out from less professional competitors.
- Add a returns policy or warranty to give the buyer some reassurance about doing business with you.
- Use the feedback mechanism to get the best possible rating. Give good customer service so that a bad transaction doesnt escalate into negative feedback.
- Set up an about me page on the site. You can post things like your company address and phone number there.
- Provide trustworthy payment mechanisms. Sign up for PayPal. Follow eBays own recommendations, and dont accept Western Union or other money transfer payments.
Protect yourself
- The main risk for businesses is being targeted in some way by fraudsters or malicious buyers.
- Be very wary of offers and deals that seem too good to be true.
- Dont ship goods until you are certain - absolutely certain - that you have been paid.
- Using the buyer requirements tool, consider excluding bids from countries you don’t ship to or customers with negative feedback.
- Watch out for phishing scams. This is especially true in businesses where more than one person has access to the company account. So control access and educate empl
